Enhancing marketing strategies

Make your data talk, identify insights and develop your key data.

Over time you accumulate mountains of data, data that conceals valuable nuggets of information. Fully versed in profiles, scores, segmentations, customer paths and data mining/text mining/web mining etc, our consultants will help you identify and apply them in your business operations.

Are you looking to develop or restructure your customer segmentation ?

Whether it’s a question of RFM segmentation, behavioural and/or attitude segmentation, life-cycle segmentation or affinity segments, we can give you the advice you need on :

• The relevant data to watch out for.
• The data you need to collect through surveys (attitudes, expectations etc).
• Data available on the market for enriching (INSEE, SIRENE, first names etc).

We work together with your IT teams and analysts so you can make use of our results immediately.

Looking to develop a Life Time Value approach or identify potential clients and prospects or possible risks? We can provide you with a process involving long-term customer analysis and featuring all the relevant information (attrition/retention rates, churn analysis etc).

• Identification of “weak” customers.
• Optimisation of targeting for loyalty-building activities.
• Optimisation of targeting for cross-selling operations through the analysis of strong customers.
• …

We are accustomed to handling large volumes of data. We analyse the customer databases of major French retailers and the breakdowns of their customer loyalty programmes, as well as the customer transactions of major international groups. Our focus is to extract:

• THE right figures to help you adapt your marketing strategy.
• THE rating or THE model that helps you optimise your activity.