Digitised communication processes

Harness all the opportunities digital communication offers by linking direct and web marketing, automating your messages and tailoring them to the reactions of your clients, strengthening customer loyalty through improved interaction and embarking on an ongoing search for new profit streams.

The digitisation of customer relationship management can profoundly change the way you communicate with well-informed, multi-channel and interactive consumers who are willing to share. A.I.D. offers you specific digital solutions:

• An emailing platform built into our databases and providing guarantees in terms of deliverability, dynamic content management and data-sharing across social networks.
• An online survey tool featuring external panels for carrying out market studies, satisfaction surveys and perception studies.
• Real-time interaction with your databases and your brand websites via web services..
• The option of connecting databases to the leading web analytic solutions on the market, thereby enriching and enhancing multi-channel behavioural targeting (e-mail, internet, etc).
• Specific studies on site userpaths with a view to optimising and prioritising your web budgets.

Our philosophy is one of a 360-degree customer vision. Our digital solutions are oriented towards this goal.