Our team

Arnaud Contival

General Manager

An engineering graduate at ESI Supinfo and the recipient of a Master’s from Glasgow Caledonian University, Arnaud has designed and managed many of French retailing’s leading customer loyalty programmes. He has spent 15 years with the largest IT Services and Software Engineering companies, holding international management posts in CRM, BI and eBusiness.


Technical Director

Brigitte has 20 years of experience in setting up and operating marketing databases. An expert in data quality, especially in CRM systems, she is also the co-founder of ExQi, an association that aims to promote data quality in business.


Business Development Manager

Joining A.I.D. from Arvato Services, Pierre has 15 years of experience in sales and marketing, 12 of them in direct marketing and database marketing, primarily in B to C.


Directeur Adjoint Data Quality

As an ESIEE engineer and HEC MBA graduate, Eric spent 10 years in information management, governance and data quality. Formerly Customer Insights manager at Bouygues Telecom, he contributed to the implementation of the 360° / household vision for statistical analysis and CRM optimization.


Chief Consultant

A Doctor in Management Science from the University of Paris 1, Andrea is the author of the book “Marketing de base de données” (Marketing Databases) and has advised over 80 companies in customer relationship marketing.


Key Account Director

Formerly with Ogilvy, Ana has 20 years of experience in customer relationship and database marketing. Since 2002 she has been bringing her marketing experience to bear in key accounts and in aspects of customer loyalty.


Data Mining Director

A graduate of the Paris School of Economics, Statistics and Finance (ENSAE), Anne has 20 years of experience in statistical analyses applied to marketing: segmentation, scorecards, performance evaluation and optimisation, etc. She is also head of the Master’s courses at the HEC International Business School and the Paris-Dauphine University.


More than 15 years of experience dedicated to the use of computer techniques in commerce.

At Atos Origin, Gerard actively contributed to the design, implementation and selling of customer loyalty solutions. Geared towards the new technologies, he worked on developping cutting edge tools allowing to increase customer and product performance.

Gérard Oliver


4 rue Henri Le Sidaner

78000 Versailles – France

Tel : 01 39 23 93 00

www.AID.fr -  info@aid.fr

A.I.D. has developed unique market expertise in the operating and hosting of marketing databases, CRM analytics, marketing campaign management, the set-up of relationship marketing platforms, and problems relating to data quality, data mining or web analytics.